Web and mobile revenue models

Wednesday 28th of November 2012 09:21:39 AM


  Toggle Advanced Options



Advertising

  • Display ads: Yahoo!
  • Search ads: Google
  • Text ads: Google AdSense
  • Video ads: Hulu, YouTube
  • Audio ads: Pandora
  • Promoted content: Twitter, Tumblr
  • Paid content links: Outbrain
  • Recruitment ads: LinkedIn
  • Lead generation: MoneySuperMarket, ZocDoc
  • Affiliate fees: Amazon Affiliate Program
  • Classifieds: Craiglist
  • Featured listings: Yelp, Super Pages;
  • Email ads: Yahoo, MSN, GMail
  • Ad retargeting: Criteo
  • Real-time intent ad delivery
  • Location-based advertising / offers: Foursquare
  • Sponsorships / site takeovers: Pandora
  • Wait time screen-fillers: Wetransfer.com
  • Sponsored transaction (bank/loyalty) statements: VEMT
  • Targetted offers: Beintoo

Commerce

  • App sale: Instapaper
  • Retailing: Zappos
  • Marketplace: Etsy
  • Crowd-sourced market place: Threadless
  • Excess capacity markets: Uber, AirBnB
  • Vertically integrated commerce: Warby Parker
  • Aggregator: Lastminute.com
  • Flash sales: Gilt Groupe, Vente Privee
  • Group buying: Groupon
  • Digital goods / downloads: iTunes
  • Virtual goods: Zynga
  • Training: Coursera
  • Pay for what you want: Radiohead
  • Commission: SharesPost
  • Commission per order: Seamless, GrubHub
  • Auction: eBay
  • Reverse auction: Priceline
  • Opaque inventory: Hotwire
  • Barter for services: SwapRight
  • Pre-payment: Kickstarter

Subscription

  • Software as a Service (SAAS): Salesforce
  • Service as a Service: Shopify
  • Content as a Service: Spotify, Netflix
  • Infrastructure / Platform As A Service: AWS
  • Freemium SAAS: Dropbox
  • Donations: Wikipedia
  • Sampling: Birchbox
  • Membership services: Amazon Prime
  • Support and maintenance: 10gen, Red Hat
  • Full paywall: The Times of London
  • Metered paywall: NYTimes
  • Freemium paywall: The Economist
  • Voice and video-conferencing: Uberconference

Peer to Peer

  • Peer-to-peer lending: Lending Club,
  • Peer-to-peer gambling: BetFair
  • Peer-to-peer buying: Etsy
  • Peer-to-peer insurance / home / car: AirBnB, Getaround
  • Peer-to-peer computing: CrasPlan storage, SETI@home
  • Peer-to-peer service: Mechanical Turk, TaskRabbit
  • Peer-to-peer mobile WiFi / tethering: Open Garden

Transaction processing

  • Merchant acquiring: PayPal (Online / Offline), Stripe (Online), Square (Offline)
  • Intermediary: IP Commerce (POS 2.0), CardSpring
  • Acquiring processing: Paymentech
  • Bank transfer: Dwolla,mPaisa
  • Bank depository offering: Simple, Movenbank (spread on average deposits)
  • Bank card issuance: Simple (interchange fee per transaction)
  • Fullfilment: Amazon
  • Messaging: Peer-to-Peer SMS, IM, Group Messaging
  • Telephony: termination / origination in public telephony networks (skype out/in)
  • Telephony: termination / origination within private telephony cloud (e.g. native skype)
  • Payment gateways: Braintree

Licensing

  • Per Seat license: Sencha
  • Per Device / Server license: QlikView
  • Per Application instance: Adobe Photoshop
  • Per Site License: Private cloud on internal infrastructure
  • Patent licensing: Qualcomm
  • Brand licensing: Sesame Street
  • Indirect licensing: Apple Volume Purchasing

Data

  • User data: BlueKai
  • User evaluations: The Eatery
  • Business data: Duedil
  • User intelligence: Yougov
  • Search data: Chango
  • Real-time consumer intent data: Yieldbot
  • Benchmarking services: Comscore
  • Market research: GLG

Mobile

  • Paid App downloads: WhatsApp
  • In-app purchases: Zynga Poker
  • In-app subscriptions: NY Times app
  • In-app advertising: Flurry, AdMob
  • Out-of-app advertising: AppKey, StartApp
  • Push advertising: Airpush
  • User conversion e.g., fom link to appstore to app use: Distimo
  • Coupons: Beintoo
  • Digital-to-physical: Red Stamp, Postagram

Gaming

  • Freemium - Free to play with virtual currency: Zynga
  • Subscription: World of Warcraft
  • Premium: xBox games
  • Downloadable content: Call of Duty
  • Ad supported: Addictinggames.com

Online Education

  • Crowd sourcing education: Skillshare / Udemy
  • Tutoring: Tutorspree.com






Google